The Froedtert & Medical College of Wisconsin Medical Network in Wisconsin aims to partly address healthcare challenges by building medical information technology and healthcare services for people and their lives, expanding digital health initiatives beyond its Epic EHR, and delving into digital therapy built into apps. .
To get an informative look at this strategy, we interviewed Dr. Bradley Crotty, Chief Digital Engagement Specialist and Therapist at Froedtert and Medical Director of Inception Health, Froedtert’s sister center for digital innovation. We also interviewed D. Melek Somay, CTO of Inception Health.
Q. You believe, and are very passionate about, that health services should be built around people and their lives, and use technology to make care more accessible and health more attainable. Please tell me how you do it today.
Croti: In the United States, advanced technology has moved care more to hospitals, doctor’s offices, or advanced facilities. This has created a lot of bottlenecks – access can be limited and waiting times for many doctors are long and, frankly, there aren’t even enough primary health care providers.
In addition, we have distribution issues where these clinics may not be available to many with needs.
Our mentor, Warner Slack, points out that the patient or potential patient (and family) is the least used resource in healthcare. And we find that this remains true today.
Patients, unfortunately, have to protect themselves (and families), and this should not be the case. We believe we are at a tipping point where technology can help disrupt what used to happen only in doctors’ offices and give people access to affordable, affordable advice.
In the experience we create, we aim to focus on patient/family self-care with restrictions on when to seek professional support. We often use apps and digital therapy to support this work. But this is an inversion of the current model of care, which puts high-priced and scarce specialists in the spotlight.
C. You are building a cloud platform and tools to support care and supplementation services beyond the Epic EHR. Why did you choose this path and what does the technology do?
Somai: Health systems have invested heavily in the fundamentals of electronic health records and IT infrastructure, but these resources are limited to clinical operations and patient records.
Redesigning care to focus on people’s lives requires a new technology stack and culture that includes cloud architecture, agile methodologies, product-centric development, development, and continuous delivery/continuous deployment.
This shift is transforming healthcare systems from end users to technology creators, enabling real-time patient interaction and personalized care while maintaining data privacy and security.
Q. You continue to focus on digital therapy—biology-altering drugs, physiology-altering devices, behavior-altering apps—and have integrated your first digital therapy (mental health-focused) into your mobile app. Why was this a priority for you? , and how will patients use it when you roll it out soon?
Croti: We must make mental health a first-class citizen in primary health care, and mental health support must be available to everyone at the time of need, not at the point of care. We have demonstrated the significant benefit of supporting digital mental health therapy supported by our coaching model and are making it available to a wider range of people.
We will include screening for depression in our apps, with invitations to join our DTx programs when appropriate, and have programs available to watch in case people find they can help with other needs such as insomnia, anxiety , stress, grief or alcohol abuse. .
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