The UK National Film and Television School (NFTS) has established a scholarship in memory of Channel 4 publicist Leslie Land.

Land, a respected publicist who worked for Channel 4, died unexpectedly last December at the age of 41. She was honored during a remembrance segment at the Sunday Night BAFTA Television Awards.

Her parents Anita and Brooke Land have now teamed up with Channel 4 and NFTS to create the Leslie Land Scholarship, which will allow attendees to study for two years in the school’s Masters in Marketing, Distribution and Sales. The Lands will fund a scholarship that will cover tuition fees.

The masters consist of specialized modules that will train participants in entertainment press and advertising. Former graduates of the course have gone on to work for a number of well-known entertainment companies, including BFI, Film4 and Warner Bros. discovery. Scholarship applications are now open and the first successful student is due to start the course in January 2024.

In addition to Channel 4, Land has worked for Sky, The Outside Organization, Taylor Herring and Planet Hollywood advertising campaigns for numerous films and television shows. One of the last projects she worked on was David Baddiel’s documentary “Jews Don’t Count”, which was especially close to her heart.

“We are delighted to provide this scholarship in memory of our dear Leslie,” said Anita and Brooke Land. “NFTS is a fantastic venue and the perfect place to pay tribute to what she has accomplished in her all-too-short life.”

Channel 4 CEO Alex Mahon added: “Leslie was a much loved member of the Channel 4 family and was greatly missed by her many friends and colleagues both here and throughout the industry. The Leslie Land Scholarship is a wonderful tribute to a warm, kind and brilliantly talented young woman who has had a greater impact on people’s lives than she could ever have imagined.”